NPORTFOLIO 08: Indígena Chocolates (Packaging)

PORTFOLIO 08

BRANDING / PACKAGE DESIGN: INDIGENA CHOCOLATE

“Indígena” is the Spanish word for “Indigenous.” Pronounced: “in-DEE-hen-ah.”

Ancient Mesoamerican cultures such as the Olmec, Maya, and Aztecs mixed ground cacao beans with water, corn, and spices. They created a frothy drink by pouring this mixture back and forth from one bowl to another at shoulder height. Frothiness enhanced the taste and aroma of their chocolate drink. The image on this box, styled from an ancient Mexican Codex, shows an Aztec woman creating frothy chocolate – a technique still used today in Southern and Central America.

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CHOCOLATE BOX EXTERIOR DESIGN

Chocolate Box, Exterior, Upper Box Top Label with Wordmark

Chocolate Box, Exterior Label with Wordmark

Chocolate Box, Exterior Box Front, Aztec woman image

MOCK-UP: CHOCOLATE BOX EXTERIOR DESIGN

Indígena Chocolate, front view, box exterior 01

Indígena Chocolate, front view, box exterior extended to open

Indígena Chocolate, front view, box exterior 02

Indígena Chocolate, front view, box exterior, open, 02

Indígena Chocolate, front view, box exterior, open, 01

MOCK-UP: CHOCOLATE BOX EXTERIOR DESIGN, OPEN BOX WITH CHOCOLATE BARS INSIDE

Indígena Chocolate. Mock-up, exterior box open with display of individual chocolate bars in exterior box, 01

Indígena Chocolate. Mock-up, exterior box open with display of individual chocolate bars in exterior box, 02

Indígena Chocolate. Mock-up, exterior box open with display of individual chocolate bars in exterior box, 03

MOCK-UP: INDIVIDUAL CHOCOLATE BARS, EXTERIOR WRAPPER DESIGNS

Indígena Chocolate. Mock-ups, individual chocolate bar wrappers

Indígena Chocolate. Mock-ups, individual chocolate bar wrappers, front views

Indígena Chocolate. Mock-ups, individual chocolate bar wrappers, back views

DETAILED VIEW: INDIVIDUAL CHOCOLATE BAR WRAPPERS

Exterior Measurements & shape

Digital media is the go to for course promotion. However, campuses host many opportunities where printed, paper products are a highly appropriate form of promotion. Not only is a display of handbills attractive on a table or rack, but also, printed paper handbills give students and others an opportunity to take away information “in hand.”

Exterior wrapper shape for individual chocolate bars

Exterior wrapper shape for individual chocolate bar with measurements

DETAILED VIEW: INDIVIDUAL CHOCOLATE BAR WRAPPER

Design 01: “Chaac Bar”

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Chaac

This wrapper’s interior image depicts a jade mask commonly made by the ancient Olmec people of Mexico. The Olmec were the first to cultivate chocolate over 3,500 years ago. The Mayans learned chocolate cultivation from the Olmec. The Mayan deity of cacao is Chaac, patron god of cacao tree orchards. He is also the god of rain, thunder, and lightening. This god used a large axe to strike the clouds and make them produce rain.

Chaac Bar. Detail, side flap, exterior wrapper design

Chaac Bar. Detail, Exterior wrapper design

Chaac Bar. Mock-up, individual chocolate bar, exterior wrapper design

Chaac Bar. Mock-up, individual chocolate bar, exterior & interior wrapper design view, back

Chaac Bar. Mock-up, individual chocolate bar, view of interior wrapper design

Chaac Bar. Mock-up, individual chocolate bar, exterior wrapper design. View of front + back flap of wrapper.

DETAILED VIEW: INDIVIDUAL CHOCOLATE BAR WRAPPER

Design 02: “Ek Chuah Bar”

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Ek Chuah

This wrapper’s interior imagery features illustrations of the ancient Mayan hieroglyphic mark for “chocolate” along with illustrations cacao beans.

In ancient Mayan writing, the symbol for chocolate was a drawing of the ancient Mayan god of chocolate was known as “Ek Chuah.” This god was both the Mayan god of merchants and also the patron god of cacao. Cacao was one of the most important products traded by the ancient Maya and was used as currency. Because Ek Chuah was the patron deity of cacao, ancient cacao farmers would hold special ceremonies and festivals to honor him.

Ek Chuah Bar. Full exterior wrapper design

Ek Chuah Bar. Detail, side flap, exterior wrapper design

Ek Chuah Bar. Detail, exterior wrapper design

Ek Chuah Bar. Mock-up, exterior wrapper design

Ek Chuah Bar. Mock-up, interior wrapper design

DETAILED VIEW: INDIVIDUAL CHOCOLATE BAR WRAPPER

Design 03: “Quetzalcoatl Bar”

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Quetzalcoatl

This wrapper’s interior imagery depicts the Mayan deity Quetzalcoatl (pronounced: ketz-ALL-quat-all). An ancient, Mexican Toltec myth identifies Quetzalcoatl, a god who is represented as a snake with feathers, as the first to plant cacao trees in Southern Mexico. Cacao trees & their large pods filled with cacao beans are the source of all chocolate. To ancient Mesoamerican peoples, Quetzalcoatl was highly revered and known as “the god of light, the giver of the drink of the gods: chocolate.”